Paula Rosecky & Company
The founders of a purpose-driven clothing brand had been conducting one-on-one interviews with customers but found themselves at a standstill.
A national fast-casual restaurant brand had noticed fewer people walking through their doors—and wanted to understand what was behind the shift.
A community of qualitative research professionals are introduced to the five skills of an innovator to experience the tools of an innovator, consider how to apply these skills with clients and learn new brainstorming tools.